Giana Nguyen is a singer/songwriter based in Orange County, California. Her long awaited EP “GIANA” features sentiments delivered through soulful pop styling, produced and recorded in collaboration with fellow Orange County musicians.

The following merchandise collection was designed featuring lyrics from the album. A custom e-commerce storefront on Shopify was built to optimize the consumer sales journey  and digital marketing efforts were deployed across her social platforms to garner interest from new and old fans alike.

Homepage Feed

The Home Page 



The product page features a clean, elegant design that effectively displays the selected  apparel piece.

Product Page

Brand Guidelines

Color Palette

Apparel Collection

Featuring three custom designs